Coffee and Hubei from Pu'er tea industry Tieguanyin see Strategic Mistakes

 Coffee and Hubei from the Pu'er tea industry Tieguanyin Strategic Mistakes in to see the recent media reports quoted
; Hubei Tieguanyin sale > time to agricultural development in China today is still a lack of regional brand development plan, both provinces in the national market or regional markets, agricultural development is still lagging behind the original, there is no macro planting around the planning, development of tea industry is also increasingly exposed blindness. If the news some time ago that the first piece tea was born in Shanxi, and Hubei, now we know that Tieguanyin sale, have reflected the lack of scientific planning and development of tea, reflecting the small-peasant mentality of mischief, even if the future Shanxi provinces do not drink the tea, which is the country's tea industry, what would be good news? tea cultivation by the climate in Shanxi What are the advantages? Hubei Tie Guan Yin Tie Guan Yin is on sale starting role in promoting the development of it? few years ago, the provinces of tea produced there is no ornament to the tea? these guidance for the development of what is where? suitable for planting what? must have a scientific plan, farmers and businesses can not allow reckless. in many local government officials is always blind command farmers to develop farming, did not consider the future direction of development of the industry in all tea-producing areas of this phenomenon are widespread, resulting in the total agricultural products also could not escape the fate of ups and downs.
from the quality of tea, China has a clear history and culture of tea varieties and growing areas, the various tea Growth demanding of soil and climate in different areas of the mountain tea tea output quality differences exist, Iron Goddess of Mercy that success can only be planted in Hubei survival of tea, but not with the origin of the same Anxi Iron Goddess of Mercy; Shanxi successful tea cultivation, the introduction of the species can not be compared with the quality of origin. from the tea industry for a variety if planted across the country, the variety of tea will lose their value, such a development history of tea is really digging the foot of a wall, or even to other regions implicated in the development of varieties will be restricted. from the product value, the scarcity of the ironclad rules of the market, the Iron Goddess of Mercy, then planted into the country, Tieguanyin products prices plunged to become a necessity. from the consumer market demand, different varieties of tea have different taste and effect, the consumers themselves may be made under the guidance of high tea a wide selection of Tie Guan Yin is not people drink around the planted other tea. However, although these are easier to reach consensus in the industry, the lack of government's macro-planning, farmers will be difficult for the error corrected spontaneous behavior.
now have the appropriate industry associations around the tea industry is also true However, industry associations operating in the market is almost no effect in the body, many of the Tea Association of the membership fee will be charged for business, do give money to the appraised rewarded work, and to assist the Government did not play the role of macro management and decision-making , did not play the role of guide enterprises to develop new markets, not widely integrated government, research, marketing and other resources to provide useful help, so many are ineffective Tea Association, tea prices on the trade association does not hold any hope, the industry is still a mess . In such circumstances, the tea itself is a very immature business, it is difficult to form the overall situation through trade associations, internal conflicts will become inevitable.
high tea is developed over the past decade, and farmers prop up the industry, operating in the market bound to be on a profound impact on the sense of tradition, strictly speaking, China has not only high tea farmers, tea, shop, selling tea high tea is all the thinking, for their own supply chain are met, production, supply and was regarded as the best policy, blindly planting to reasonable. Tieguanyin the past two years by the black market in Fujian and yancha the snatch, the market share is declining, many farmers Tieguanyin Iron Goddess of Mercy to die for that, changed into black tea or black tea up selling everywhere. Tieguanyin face in Fujian why this situation? Xu Xin Sun that the tea industry, consumers, enterprises are being brainwashed to survive, blindly following the market go, and did not play a lead role in market direction. Although there are some tea prices in the call for Why are attracted to black and yancha? This is because Tieguanyin only sell tea, not through brand building and product innovations to guide consumers, because the formation of consumer tastes did not, leading to rapid aging brand forgotten by consumers. From This point of view, both past and Tie Guan Yin tea today, or tomorrow for tea and rock tea, tea prices if the product can not be turned into consumer tastes, the brand can not be updated in due course form and content, you want to continue in the market living well is impossible.
Throughout the tea industry, the status of Chinese tea to really be an orderly development, the Government development planning in the regional brand is to make efforts, local industry associations and social resources to achieve the Government integrated use of tea enterprises should learn from the successful experience of other industries and model, can only by achieved through the joint efforts of the rise of Chinese tea.
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